Xccelerate Live

An open educational community platform

Overview

Xccelerate Live is an education platform that aims to promote the mission of knowledge transfer and sharing among the tech community.


It was originally built on a peer-to-peer marketplace platform called Sharetribe, which served the basic features like listing, profiles, online payment, etc, and was manipulated by our staff at the beginning.


We were gradually hands-off to the customers themselves to create and start their Jam (online events) as we had more active users.


However, a significant drop in the sign-ups and Jammers (attendees) was noticed.


I worked with the product team to figure out the cause and improve our user experience, to not only meet the competitive baseline but exceed it.


We have completely audited and improved our core experience, from a fundamental book and chat experience to new user onboarding and navigation.

Responsibilities

  • Stakeholder Interview
  • Pain Point Analysis
  • Competitive Analysis
  • MoSCoW Analysis
  • Wireframes
  • UI Design & Prototyping
  • User Testing

The Process

Using the Design Thinking method, I set out to design a solution that would meet the needs of the target user, the objectives of the company, and technical capabilities.

Discover

Discover and Research

Understand the users and discover pain points.

Define

Define the problem

Synthesizing research findings and create value proposition.

Develop

Ideate and develop

Ideate and develop solutions with wireframes.

Develop

Prototype and test

Prototype and test concepts with potential users.

Research and Problem Definition

In order to understand the problem and the users needs, I conducted user interviews with the attendees, gathered contextual information about the online learning market, and identified a baseline for what users expect from a mentoring service.

User Interviews

With the help of another UX designer – Justin, we interviewed 10 people in total. All of them have experience in using our platform.



0mentors
0mentees
0mins per person


Important Takeaways

Mentees

  • Jam was valuable and they would like to further connect with the mentors
  • Most of them mentioned there was no flexibility in joining a Jam in their free time

Mentors

  • Almost all mentors did not check up on their listing after they posted it
  • Most of the mentors were confused in creating a new listing
Mentee Interviews Notes

Research Analysis

To explore what we had learned during interviews, we wrote down insights on Miro board and grouped similar cards together. This led to five clusters that gave us an understanding of the most common issues regarding the book and jam journey.

Insights and User stories Cards

I discussed and prioritized these clusters with the team, by using MoSCoW analysis, and created user stories respectively.

Problem Statement


How might we make listing creations easier to understand?

How might we optimise the whole booking process to improve the overall experience?

Competitive Analysis

While the research findings allowed me to narrow down the problem, I needed some inspiration before I started wireframing.


I analyzed popular online learning platforms with a live meeting feature. Some key players included Mentorcruise, Outschool, iTalki, and Larkslive.

Findings

  • All have highly specific search function/filters, allows users to be flexible in their preferences
  • Detailed mentor profiles showing the mentor's core skills, experience, LinkedIn profile, and user reviews.
  • Messaging between mentors and mentees, giving them continuous support
Competitive Analysis

Ideation and Development

The design phases kicked off by planning the information architecture of the platform. Creating user flows to ensure new features were placed in a flow that was intuitive.

User Flow

After multiple brainstorming sessions, the product team and I made the design decision:



To make making listing understandable


Communication Icon

Humanize the listing creation via a positive, conversational, and encouraging process

To improve the searching experience


Date Search Icon

Elevate the time sensibility of event exploration

To optimise the sign up process


One Click Icon

Speed up the confirmation process by implementing 1-click checkout feature

Prototype and Test

Mid-fidelity Wireframe

After creating wireframes, I converted them into an interactive prototype and tested the user stories with 4 individuals.

Test Results

  • The user can easily and smoothly find a jam in which he can participate in his spare time.
  • The user hesitated to provide the card information when signing up for a free event.
  • The user created a new listing with no doubt at all.

Iteration

  • Credit card information is not required for signing up a free event.

Final Design

Web Screen

Conclusion

What I have learned from this project?

Checking with the development team for the feasibility of the proposed solution in the early stage helped us to speed up the decision-making time.